Look, we’re a pet company. And who knows pets better than pets, right? That’s why we’re doing the unthinkable. Going rogue. Taking it to the extreme. We’re … hiring one person’s lovable canine to be the world’s first CHIEF BARKETING OFFICER!
That’s right, your pup may just score a prime doggie bed on our org chart, right next to our CEO (an actual human). Imagine it: Baxter calling the shots in branding meetings, or Sparky announcing our next social media campaign.
Ready to make history? Enter our #petmedsCBO2023 contest for a chance for Fido to land that plum marketing position and become our Chief Barketing Officer — and for you to take home $10,000!
Know any tail-wagging rock stars with a knack for marketing? A hound with a nose for a killer creative campaign? Truthfully, no real skills are necessary to be our Chief Barketing Officer. Don’t tell the actual Chief Marketing Officer, but we’re mainly looking for a cute face and an insatiable appetite for treats. The successful candidate’s main job will be to personally conduct “quality control” in the form of sniffing, chewing, and tasting the fun and delicious toys and treats we’ll send our special CBO each month.
Our Chief Barketing Officer and their pet parent will receive:
- Title of Chief Barketing Officer for your pet for all of 2023. Business cards included!
- $10,000 cash
- All-expenses-paid trip to Delray Beach, Fla., to visit the PetMeds® headquarters and have a fun video/photoshoot with our newest four-legged executive
- One-year supply of popular PetMeds® products — delivered in monthly VIP (Very Important Pet) gift boxes
- One-year access to telehealth appointments with PetMeds®-affiliated veterinarians to make sure our CBO stays healthy and strong
- Featured profiles and posts of your dog on our website and social media pages
1903: Driver, Ford Motor Co.’s Chief Open-Window Officer, perfects the wind-into-mouth look that goes on to become iconic for dogs in cars everywhere.
1982: Starbucks promotes Zoomie to Chief Innovation Doggie. He creates Pup Cups the same day. Currently retired in Sardinia.
1999: Bingo, the longtime dog of McDonald’s CEO, is said to have inspired the idea for the short-lived Good Boy Shake, a chicken-flavored precursor to the Shamrock Shake.
2023: PedMeds names first-ever Chief Barketing Officer. The world is never the same.
Here’s how to enter:
- Post a 30 second Instagram Reel of your dog in your main feed with the hashtag #petmedsCBO2023. Reels without the hashtag will not be considered.
- The caption is your dog’s job application — use it to say why they are the best candidate for Chief Barketing Officer!
- Be sure to make your profile public and tag @PetMeds in your post.
The fine print:
- Entries must be submitted by May 21, 2023.
- Instagram accounts must be set to public for the entry to be received.
- Winners will be notified via Instagram direct message at the end of the contest, so entrants should follow @PetMeds to ensure delivery.
- By entering, you agree to the Official Rules & Regulations.
- For additional information, see our FAQ
- Sorry, this contest is for dogs only, mainly because we’ve never met a barking cat, horse, or ostrich.
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